Supah Bowl


February 2nd, 2014 10:31 PM -05

I plan the following week’s menu and grocery list every Friday.  I completely forgot this was Super Bowl Sunday.

So instead of gumbo, chili, hamburgers or something equally footballin’, I made pot roast and garlic-rosemary roasted potatoes.   Meat and potatoes.   That’s so…American!  Um, like football.  And every damn thing else advertised during the Super Bowl…

Which brings me to why we have the Super Bowl:  commercials!  One word sums up the 2014 roster: disappointment.  The ad agencies sunk to a new low this year, relying on lowest common denominator: patronizing patriotism.  Everything was “truly American” and “yay for the troops.”  Here were the other lowlights:

  • Masarati wins most wasted money.  Those who buy Masaratis do not do so based on television commercials.  Who the hell sees a Masarati commercial and thinks “Yeah, I was gonna buy a Honda, but I think I’ll buy one of those instead!”
  • Subway thought it was a good idea to have health conscious Olympians push a cheese-covered, Frito-stuffed sandwich?  Ridiculous.
  • Axe Peace mocking global despots?  Incredibly naive and stupid.

My only kudos go to TMobile’s commercials: one featuring Tim Tebow and the other with just text.  Both were brilliantly crafted means of conveying the desired message.  That ad agency earned every dollar of its fees.

But what’s even better than the commercials?  THE HALF-TIME SHOW!!! Well, okay, not always… but this year it was!  I’m biased, because I adore all things Bruno Mars.   I loved his energy and tone. And while I was bummed to see the RHCP were co-headlining, their limited appearance was perfect.   Why the RHCP hate?  I haven’t recovered from the horrific radio and MTV overplay that “Under the Bridge” got in the 90’s.  Every time that song came on, I wanted to jump off a bridge.

In the end, I enjoyed the game.  I was routing for the Seahawks, because they have the inspirational Derrick Coleman as well as the key winning indicator: better uniforms than the Broncos.   While there was no contest whatsoever, I appreciated the football this year and did not mind it interrupting my commercials and half-time show.

I would’ve appreciated a good fight or two among impassioned competitors, but that’s okay.

That’s what Olympic figure skating is for.

 

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